In the heart of Centrito Valle, one of the most vibrant districts of San Pedro Garza García, rises The Soho Town: a tower that redefines the relationship between residential and commercial living. Inspired by the iconic New York neighborhood of the same name, this project captures the essence of a sophisticated, dynamic, and conscious urban lifestyle.

With a carefully curated selection of businesses on its ground floor, The Soho Town draws a clear yet fluid line between living and commerce. Rather than separating the two, it fosters harmonious coexistence, an ecosystem where city life and home life meet seamlessly. It’s a vertical community where each space invites residents to embrace their surroundings, set their own pace, and connect with a personal version of the city.

The architectural language merges two seemingly contrasting worlds, industrial and luxurious, in a bold yet balanced dialogue. Marble, wood, metal, and mirrors come together to create a refined, contemporary atmosphere. More than just a visual expression, these materials shape a new way of inhabiting: intimate, adaptable, and full of character.